A YORKSHIRE brewery has revealed a new look for its flagship beer, strengthening its pride with a historic city.
York Brewery has unveiled a new look for its flagship beer, Guzzler, in a bid to attract customers back after lockdown, which features one of York’s most iconic landmarks.
Its pump clip, and labels on the 500ml bottles later this year, will display an image of Micklegate Bar, the historic gates to the city of York, alongside patterned textures inspired by the Viking movement, which is synonymous the city.
Rob Theakston, Managing Director of Black Sheep Brewery, which owns York Brewery, said: “We’re keen to build on the legacy of York Brewery and the popularity of Guzzler with a new look that shows off its proud association with our world-famous city and to return to brewing the Guzzler and its sister beers to York .
“Black Sheep is exceptionally proud to be the custodians of York Brewery’s popular range of beers and its reputation for hand crafted ales that are enjoyed far beyond the city walls.”
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